In the early 2008, the official Sony Magazine reported that "a new PSP-style phone is apparently in development". During the 2007 Games Convention, Peter Ahnegard, an executive at Sony Ericsson, further fueled rumors of a PlayStation Phone, when asked about the device he said that "It's obviously something that we're looking at but right now I can't really comment". In June 2007, head of Sony Computer Entertainment Europe, David Reeves, denied the existence of such a device saying that he had no knowledge of such a device being developed. Rumors of such a device resurfaced again in 2007 when a Sony Ericsson executive announced that they were developing a device for gaming, and plans to use the XrossMediaBar in its devices. Reports of a PlayStation smartphone have existed as early as 2006 when Sony Computer Entertainment filed a patent for a PlayStation Phone. The prices of the games were expected to be under US$10, considerably lower than the PlayStation Portable's price range of less than US$40 per game. Titles shown off internally on the device include PSP games, such as God of War and LittleBigPlanet, as well as older PlayStation games there were also plans for future games incorporating augmented reality similar to Invizimals. A dedicated section in Google Play specifically for games for the system allowing users to download games on the go is also added. It changes the interface of the device from that of a phone to the XrossMediaBar, closely resembling that of the PlayStation Portable. The device was said to feature games graphically within the range of similar portable devices and plays these games via an application known as PlayStation Mobile. The device is compatible with Android software downloaded from the Google Play store, with some games featuring optimization for use with the device's additional gaming controls, including the video game streaming service OnLive. The device runs on the Android 2.3 "Gingerbread" operating system, with early prototypes running Android 2.2 "Froyo". It supports microSD cards, in contrast to the PSP consoles, which use Memory Stick variants, and the PlayStation Vita, which uses a custom, proprietary flash storage medium. The device features a 1 GHz Qualcomm Snapdragon processor, a Qualcomm Adreno 205 GPU, a 4.0 in (100 mm) TFT LCD display with a resolution of 854 × 480 (FWVGA) capable of 16,777,216 colors, a 5.1-megapixel camera, 512 MB RAM, 400 MB internal storage and a micro-USB connector. The form has a long rectangular touchscreen, and four buttons below, for Back, Home, Menu, and Search. The slider features a D-pad in an indented area on the left side, a set of standard PlayStation buttons (, , and ) in an indented area on the right, a long rectangular touchpad in the middle, Start and Select buttons in an indented area on the bottom right corner, a Menu button on the bottom left corner, and two shoulder buttons (L and R) on the back of the device. The device is a horizontally sliding phone with its original form resembling the Xperia X10 while the slider below resembles the slider of the PSP Go. On February 13, 2011, at Mobile World Congress (MWC) 2011, it was announced that the device would be shipping globally in March 2011, with a launch lineup of around 50 software titles. Originally rumored to be a "PlayStation Phone", the device shed the "PlayStation" branding in favor of the Xperia brand, running on the Android operating system. With the marketshare for dedicated handheld game consoles diminishing into the 2010s due to the rapid expansion of smartphones with cheap downloadable games, Sony attempted to tackle the issue with two separate devices a dedicated video game console with elements of a smartphone, called the PlayStation Vita, and a smartphone with elements of a handheld console, the Xperia Play. The Xperia Play is a smartphone with elements of a handheld game console produced by Sony Ericsson. ( D-pad,, ,, , L, R, Select, Start, Menu (×2), Back, Home, Search, Volume ±, Power)
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